Pride sf parade

San Francisco Pride Parade and Celebration 2025

Since the Trump administration took office in January, many of the gains made by the LGBT community over the past few years, from transgender rights to DEI programs in government, have been in jeopardy. And in San Francisco, where that community is more concentrated than perhaps any other city in the country, prides were ready to gather in solidarity.

Children and dogs were invited to watch as people from all manner of political groups, publicly traded companies, firefighters, and DJs paraded past Market and Fourth streets. On the periphery of the parade, many merchants set up shop. Some sold vodka lemonades while others sold eclectic hats.

When asked why there was such a market for political messaging at Pride this year, the merchant pointed out the fact that a fair number of the paraders came equipped with their own political signs. He was not the only one. It became clear it would be a while until the merchant would have the time or space to answer any other questions, and The Standard never got his name.

Mayo stood alone, watching the parade shirtless as cigarette smoke clouded in front of his polarized sunglasses. Ezra Wallach can be reached at ewallach sfstandard. Share Share. By Ezra Wallach Published Jun. Sign up parade Copy link to this article.